Hello, again.

Today, fourTheorem unveils a new brand identity and refined market positioning built with one clear intention: to strengthen the way we help engineering teams deliver more performance and value from the cloud.

This rebrand isn’t about new colours or a new logo. It’s about giving you a partner that shows up with sharper clarity and stronger confidence. It’s about owning our expertise.

Why We Rebranded - And Why It Matters to You

Over the last eight years, the complexity of cloud adoption has grown. So have the expectations placed on engineering teams. You’re asked to deliver faster, scale reliably, keep costs under control, and innovate – all at once.

fourTheorem’s evolution reflects that reality. We’ve matured into a company trusted by enterprises to remove the heavy lifting from cloud development, streamline engineering workflows, and build cloud platforms that actually perform.

This rebrand makes it easier for you to understand where we create value, how we achieve outcomes, and why we’re the right partner for complex cloud transformations. It’s a stronger, clearer expression of the performance and impact we’ve always delivered.

A Platform Engineering Approach

Our work has always centred on one belief: technology should work for people, not the other way around.

With our Platform Engineering Strategy and Cloud Accelerators, we centralise infrastructure, security, and operational tooling. We reduce cognitive load on teams and standardise best practices. We improve speed, reliability, and cost efficiency.

We free developers to focus on solving domain problems and eliminate the drift and friction that slow down cloud delivery.

This rebrand reinforces the approach you already experience – now communicated more clearly and confidently than ever.

A Brand That Reflects the Outcomes We Deliver

The new brand identity is a signal of the momentum, direction and confidence we bring to your organisation.

The new logo – four dots forming both the number “4” and an arrow – represents progress and acceleration, the same movement we create inside your engineering teams. The colour palette, anchored in deep navy with a bold orange accent, brings together trust, energy, and innovation to form an identity you can depend on.

What You Can Expect Going Forward

Nothing changes about our partnership – except that the value becomes clearer and the experience becomes stronger.

You can expect the same team you know. The same integrity, persistence, and honesty we’re known for. Continued investment (and improvement!) in our People, our Cloud Accelerators, our Tooling. More clarity around how we deliver performance and measurable impact. More resources and insights designed to help your teams move faster.

As we continue to grow, our focus remains unchanged: helping you build cloud platforms that perform, scale, and deliver real business outcomes.